Pre-Suasion

<p><b>When it comes to persuasion, success can begin before you say a word.</b><br> <br> In his global bestseller <i>Influence</i>, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.</p> <p>This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.</p> <p>Drawing on the latest research, and packed with fascinating case studies, <i>Pre-Suasion</i> is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It's also a supremely practical guide to enhancing your powers of influence.</p> <br> <p><b><i>NEW YORK TIMES</i> BESTSELLER</b><br> <b><i>WALL STREET JOURNAL</i> BESTSELLER</b><br> <b><i>INC</i>. 'BEST SALES AND MARKETING BOOK OF 2016'</b><br> <b>A <i>FINANCIAL TIMES</i> 'BEST BOOK OF 2016'</b></p>