Thinking, Fast and Slow
PsychologyApplied PsychologyBusiness

Thinking, Fast and Slow

by Daniel Kahneman

Publisher
National Geographic Books
Pages
512
Language
English
Published
2011

Overview

Daniel Kahneman organizes Thinking, Fast and Slow around two modes of thought: fast, automatic, intuitive System 1 and slower, effortful, deliberative System 2. Drawing on decades of research with Amos Tversky and later work in cognitive and social psychology, he explains how mental shortcuts make ordinary judgment efficient yet produce predictable biases. Anchoring, availability, substitution, overconfidence, loss aversion, and framing show why confidence and accuracy often diverge.

The book moves from perception and intuition to risk, choice, prediction, and remembered well-being. Kahneman distinguishes skilled intuition built through valid experience from quick answers generated in uncertain environments, clarifying when trust in immediate impressions is warranted in well-practiced, stable environments. His examples connect laboratory findings with medicine, business, policy, and personal decisions without promising a simple cure for cognitive error. The book matters because it supplies a durable vocabulary for recognizing how limited attention, associative memory, and framing shape choices that feel fully reasoned.

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