Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane KellerPhilip Kotler

Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane Keller

by Philip Kotler

Publisher
Pearson Publishing
Pages
430
Language
English
Published
2018

Overview

"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.

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