Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

<p>Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!<br></p><p>Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.<br></p><p>Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.<br></p><p>Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.<br></p><ul> <li>Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses </li> <li>Explains how to balance social and business goals </li> <li>Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler </li></ul><p>With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.<br></p>