Will Storr 2 Books Collection Set (The Science of Storytelling & A Story is a Deal)

Please Note The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown:<br/><br/>Titles In This Set:<br/>The Science of Storytelling [Paperback]<br/>A Story is a Deal [Hardcover]<br/><br/>Will Storr 2 Books Collection Set (The Science of Storytelling & A Story is a Deal):<br/><br/>The Science of Storytelling:<br/>‘If you want to write a novel or a script, read this book’ Sunday Times ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes.<br/><br/>A Story is a Deal [Hardcover]:<br/>In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.<br/>9780008276973/9780349437231