We Are All Weird The Rise of Tribes and the End of Normal

World of Warcrafters, LARPers, Settlers of Catan? <b>Weird. <br></b><br>Beliebers, Swifties, Directioners? <b>Weirder. <br><br></b>Paleos, vegans, carb loaders, ovolactovegetarians? <b>Pretty weird. <br><br></b>Mets fans, Yankees fans, Bears fans? <b>Definitely weird. <br><br></b>Face it. <b>We’re all weird. <br><br></b>So why are companies still trying to build products for the masses? <br><br>Why are we still acting like the masses even exist? <br><br><b>Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.<br></b>