Understanding Media The Extensions of Man

What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Mediawas first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.<br>McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.