A Story Is a Deal How to Use the Science of Storytelling to Lead, Motivate and Persuade

<p><b>A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.</b><br> <br> 'Will Storr is a genius' <b>Rory Sutherland</b><br> 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' <b>Adam Grant</b><br> 'Storr shares profound insights' <b>Seth Godin</b><br> 'Whip smart, insightful and ridiculously entertaining' <b>Jimmy Carr</b><br> <b>____________________________________________________<br></b><br> Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, <i>A Story is a Deal</i> argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.<br> <br> With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), <i>A Story is a Deal</i> lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.<br> _____________________________________________________<br> <br> 'Intensely original and powerfully practical' <b>Jonah Berger</b><br> 'A fascinating insight into the human mind' <b>Levinson Wood</b><br> 'A very clever book that makes the reader feel cleverer with every page' <b>Daniel Finkelstein</b><br> 'Powerfully persuasive and urgently practical' <b>Bruce Daisley</b><br> 'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' <b>Jack Dee</b></p>