Nudge Improving Decisions about Health, Wealth and Happiness

Product Description<br/><br/><br/>Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audio books to come along in many years. Included in this recording are a Bonus Chapter and a Postscript added in the Paperback Edition.<br/><br/><br/>Review<br/><br/><br/>"Nudge is an important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." -- "Barry Schwartz, American Prospect "<br/><br/><br/>"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."-- "New York Times Magazine"<br/><br/><br/>"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." -- "Michael Lewis, author of Liar's Poker and Moneyball: The Art of Winning an Unfair Game"<br/><br/><br/>"Utterly brilliant...Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to...Nudge won't nudge you--it will knock you off your feet." -- "Daniel Gilbert, author of Stumbling on Happiness "<br/><br/><br/>About the Author<br/><br/><br/>Richard H. Thaler, winner of the 2017 Nobel Prize for Economics, is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of behavioral science and economics at the University of Chicagos Booth School of Business. He is considered a pioneer in the fields of behavioral economics and finance. He is the author of numerous articles and books, including Nudge: Improving Decisions about Health, Wealth, and Happiness; The Winners Curse; Quasi Rational Economics; and Misbehaving: The Making of Behavioral Economics.<br/>Cass R. Sunstein, is the Robert Walmsley University Professor at Harvard and the founder and director of the universitys program on behavioral economics and public policy. He is a columnist for the website Bloomberg View, a frequent congressional witness, and has served as an attorneyadvisor in the Department of Justice.