Wine Online Search Costs and Competition on Price, Quality, and Distribution

Wine Online Search Costs and Competition on Price, Quality, and Distribution

Dan Ariely

Yayıncı
Creative Media Partners, LLC
Sayfa
90
Dil
English
Yayın yılı
2011

Özet

<p>This academic work analyzes the wine industry with respect to online search costs and how it affects competition on price, quality, and distribution. The results show that consumers are more likely to purchase wines that have more online reviews and wineries that have more search results, which, in turn, reduces price competition and increases both wine price and quality.</p><p>This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.</p><p>This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.</p><p>Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.</p>

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