Changing Minds

Think about the last time you tried to change someone&#8217;s mind about something important: a voter&#8217;s political beliefs; a customer&#8217;s favorite brand; a spouse&#8217;s decorating taste. Chances are you weren&#8217;t successful in shifting that person&#8217;s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind &#8211; and offers ways to influence that process.<BR><BR>Remember that we don&#8217;t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.