BusinessEconomicsMarketing
Purple Cow Transform Your Business by Being Remarkable
by Seth Godin
- Publisher
- Penguin
- Pages
- 145
- Language
- English
- Published
- 2003
Overview
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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