No Magic Carpet Business Challenges in Islamic Countries

A true story of an Australian businessman who confidently anticipated negotiating business in the Middle East. In the six years he lived there he saw others fail, as he did, until he realised that applying Western logic didn't work so he studied Farsi, the ancient Persian language, together with researching the origins of Islam, and ultimately successfully transacted large volumes of business. In his book author Howard Gardner highlights the flawed decisions repeatedly being made by Western Leaders because they do not recognise the need to understand Muslim behaviour. Muslims are proud of their beliefs and are not ashamed to display their devotion publicly in showing their reverence to God. Ignorance of this devotion is the cause of many misguided decisions Recorded in NO MAGIC CARPET are examples of Muslim practices which illustrate that, irrespective of every other consideration, "Allah" is in control. Whatever happens is as a consequence of the will of "Allah" and nothing else is relevant. A "must read" for any businessmen contemplating doing business in the Middle East or for military and diplomatic staff transferred to the area.