The McDonaldization of Society New Century Edition

<p>One of the most noteworthy and popular sociology books of all time, <b>The McDonaldization of Society</b> demonstrates the power of the sociological imagination to today's readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.</p>