Spent Sex, Evolution, and the Secrets of Consumerism

1. Darwin Goes to the Mall 2. The Genius of Marketing 3. Why Marketing is Central to Culture 4. This Is Your Brain on Money 5. The Fundamental Consumerist Delusion 6. Flaunting Fitness 7. Conspicuous Waste, Precision and Reputation 8. Self-Branding Bodies, Self-Marketing Minds 9. The Central Six 10. Traits That Consumers Flaunt and Marketers Ignore 11. General Intelligence 12. Openness 13. Conscientiousness 14. Agreeableness 15. The Centrifugal Soul 16. The Will to Display 17. Legalizing Freedom Exercises for the Reader Further Reading and Viewing