DECISION MAKINGCONSUMER BEHAVIOR
Predictably Irrational The Hidden Forces that Shape Our Decisions
by Dan Ariely
- Publisher
- HarperCollins
- Pages
- 280
- Language
- English
- Published
- 2008
Overview
<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p>
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