Unleashing the Idea Virus

Product Description Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing. Review Chris Meyer co-author, Blur Seth Godin has unique clarity about what's going on in marketing -- the futility of mass, the importance of contagion, the central role of permission. Unleashing the Ideavirus informs, instructs, and entertains. -- Review About the Author Seth Godin is the author of numerous books, including the national bestseller, Permission Marketing. He was the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. Godin served as Vice President of Direct Marketing for Yahoo! before leaving early in 2000 to devote time to writing and speaking. Godin serves as a Flatiron Fellow, advising Flatiron Partners, a leading Internet-focused venture capital firm based in New York, and is a regular columnist for Fast Company magazine.