The B2B E-commerce Handbook How to Transform Your Business-to-business Global Marketing Strategy

* Packed with practical advice, ideas, international cases, examples and screen shots <p>The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.</p> <p>The chapters includes information on topics like:</p> <p>* B2B basics;</p> <p>* B2B web design/Intranets and Extranets;</p> <p>* B2B branding;</p> <p>* Marketing via search engines;</p> <p>* B2B advertising;</p> <p>* B2B e-mail marketing;</p> <p>* And a B2B marketing dictionary.</p>