Like Field Guide to Marketing, this handy book provides a glossary of important strategy terms. Simple, easy-to-access definitions bring down the barriers to understanding all the concepts of strategy, including: agency, cash cow, core competence, economies of scale & scope, game theory, horizontal & vertical integration, MBO, payback period, 7-S, satisfying, value chain, & zero-based budgeting. Along with brief introductory articles about the language of strategy, mergers & acquisitions in the 1980s, the changing role of management consultants, & company boards, as well as descriptions of the world's biggest & most important consulting firms, Field Guide to Strategy contains a number of humorous & pithy quotations from a variety of sources to provoke a more thoughtful approach to the issues of strategy.
No posts about this book yet. Be the first in the app!
Read it in the app
Highlight, save quotes, share what you read
